How can you use graphic T-shirts to benefit your business as well as your audience/fans?
We all have them in our wardrobe and for some of us, it’s a default go-to for our daily outfits - whether we’re out and about or simply lazing around the house.
But how can T-shirts help you?
Five reasons you should consider adding T-shirts to your business:
Increase awareness for your business and can drive traffic your way.
We all know marketing and advertising is so important to every business’ well being, so let's help our true fans help us with some free advertising - if they have invested in more than your core service, they are a fan.
It can generate a bit of extra cash and more importantly some easy recommendations for some new customers.
We always take on board our friend's recommendations so let's help prompt the conversation about how good your breakfast Bengals are with a shout out from a graphic T-shirt.
Building an identifiable tribe.
If you have built an honestly good business you will have fans, but you will also have some super fans who you can rely on to support you because they love the service you give them. We want to reward these individuals and give them something new to get excited about. You will start off with only a few super fans but in time with the growth of your business, you will gain more and convert more loyal fans into super fans.
We seem to acknowledge and gravitate to what is familiar e.g., bus drivers waving as they drive past each other, someone who has a top for a little known underground band you love or someone speaking your language in a foreign country.
Let your fans proudly identify as a super fan to everybody else by representing your T-shirt.
Accessibility.
Adding T-shirts is such an easily accessible asset for everybody - it's low cost and can be used for promotional giveaways and prizes. Who doesn't love a free top?!
Taking the experience home.
We have all seen the merch table at a concert/gig and gravitated over as we’re on such a high from the performance, looking upon all the band T-shirts whilst the chorus from the encore is still ringing in your ears. We select the design, size and are so chuffed to be leaving with a great experience as well as a new T-shirt. You may not have a rock band but perhaps own a coffee shop or a tattoo parlour - the concept is the same. Your fans can take home a practical memento of the experience you gave them.
Gifts are good.
Have you ever visited another country and picked up a fridge magnet, some postcards or a T-shirt for friends and family?
Let's make sure your T-shirt has an opportunity to be on that gift checklist. Who knows, the uncle who received your T-shirt as a gift may visit where it came from next summer. Hard Rock Cafe is a great example of a brand who have mastered this step.
Feeling inspired?
I hope these five tips help you consider how you can connect to a wider audience, complement your brand strategy as well as elevating your customer's experience! If you are interested in expanding your brand by incorporating graphic T-shirts, don’t hesitate to get in touch with me for a free initial chat!
I plan to create more top tips lists in this field but focused on one industry at a time, ranging from restaurants/coffee shops to musicians and everything in between. So stay tuned.
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