Branding + Strategy + Content Creation

Patriam is a female knitwear fashion line based proudly in the New Forest in Dorset in the South of the UK. The mission is to create ethical knitwear that is sustainable and fashionable preserving our countrysides.

Logo Design

We created a very clear typographical logo to convey to consumers the identity of "Patriam" which is Latin for Country. The countryside is the home of Patriam and all their materials all locally sourced from their local farmers and suppliers.

Style & Tone

Patriam wanted to combine the tone of the city mixed with warm cosy rainy days inside with a hot chocolate.

Colour Palette

Faded pink, White, Cream, Charcoal & Black.

Visual Tone

The target was to have a desaturated, cool, clean tone with an undertone of warmth coming through - to convey the country loving girl in the city.

Target audience

Female aged between 19 - 29.

Patriam wanted to be accessible to all ages, and so also include a small child's knitwear line, allowing mums to dress their children in their favourite brand. The brand is also accessible for ladies aged above the target audience.

Introductory Campaign split.

75% Females 19 - 29

25% Females 30 - 38

Follow up Campaign split.

65% Females 19 - 29

20% Females 30 - 38

15% Mothers 25 - 38 (existing followers/customers only)